What is a Confluence?

Keyword Confluence

Webster tells us that a confluence is simply "a coming or flowing together, meeting, or gathering at one point." A primary feature of NotFox is the tracking of headline keyword confluence across the more-or-less major US news networks, including Fox, ABC, CBS, NBC, CNN, Newsmax, and NPR. When a keyword shows up in multiple headlines across multiple outlets, it is ranked higher on NotFox. The word grid you see on our home page is the listing of current (within 15min) headline confluence keywords.

Not surprisingly, the major news outlets focus their energy (and keyword density) on many of the same major stories, at any given point in time. There are multiple driving factors in this reality: first, the desire these outlets have to compete for attention; second, a shared perception of what might attract readership; and third, collective agenda setting goals rooted in tightly controlled cognitive accessibility and saliency.

We track the phenomenon of headline keyword confluence, so that you can explore it. Determine for yourself how to weight the realities mentioned above. Use this information to become a more informed consume of information, awake to the multiple purposes of the new.

View Current Keyword Confluence


If you stumbled into the Backroom, you may have noticed that the quality of the "news" content suddenly changed in strange and significant ways. That's because in the Backroom, the feeds are from secondary sites that exist outside the circle of the mainstream.

Imagine that the mainstream news is a building, and feeling nauseous you decide to step outside for some light and fresh air. But, instead of finding fresh air, you discover that "outside" is actually just a larger confinement, a building surrounding a building. The "light" and "fresh air" that you wanted don't exist here, but an eerie glow and a sickly warm draft are present, meant to make you feel as if you've entered new territory...

You will find insane stories in the Backroom, sourced from sundry sites such as Natural News, InfoWars, Blacklisted News, Breitbart, The Epoch Times, and WND. Some will have hints of truth, others will be pure psyop, and still others will reveal truths that you simply can't accept. There be dragons here--you've been warned.