What is a Confluence?

Keyword Confluence

Webster tells us that a confluence is simply "a coming or flowing together, meeting, or gathering at one point." A primary feature of NotFox is the tracking of headline keyword confluence across the major US news networks, including Fox, ABC, CBS, NBC, CNN, and NPR. When a keyword shows up in multiple headlines across multiple outlets, it is ranked higher on NotFox. The word grid you see on our home page is the listing of current (within 15min) headline confluence keywords.

Not surprisingly, the major news outlets focus their energy (and keyword density) on many of the same major stories, at any given point in time. There are multiple driving factors in this reality: first, the desire these outlets have to compete for attention; second, a shared perception of what might attract readership; and third, collective agenda setting goals rooted in tightly controlled cognitive accessibility and saliency.

We track the phenomenon of headline keyword confluence, so that you can explore it. Determine for yourself how to weight the realities mentioned above. Use this information to become a more informed consume of information, awake to the multiple purposes of the new.

View Current Keyword Confluence