Why the Name
The site was originally born out of a desire to build a system that would rank news sites according to their biases. Fox News has made claims of being unbiased in the past ("we report, you decide" et al), and may still make them; this site was originally named as a minor protest against the truth of that claim.
At present, no known "news" site is unbiased. What's worse, all the major news sites operate in lock-step toward common goals. This is by design, and is a feature of modern journalism rather than an error or coincidence.
Why NotFox Exists
Reason 1: You're tired of being spoon-fed news from the cohesive media monolith, but you don't want to be out of the loop as far as current machine focus is concerned. NotFox let's you quickly see what the outlets are pushing, and what the propaganda machine wants you to think about right now, without dragging you through the mud associated with the media outlet websites.
Reason 2: Mass media is a dumpster fire. Information is uniformly delivered, and messaging is always on target in a centralized fashion. There is no doubt that press freedom is entirely compromised, and that "news" is simply neurolinguistic programming. You can't get news, because news no longer exists. NotFox gives you a way to observe and study the dumpster fire without diving into it.
Reason 3: The solution is to be as aware as possible of the message that is being pushed, and to see clearly how it is being orchestrated across platforms. Beyond NotFox, you would do very well to approach and watch propaganda machines outside the U.S. to see how their messaging compares and contrasts. Finally, close attention to ultra-local affairs will help you create a picture that resembles something akin to the truth.
Why the Backroom Exists
You might visit the Backroom. You might not. If you do, you'll notice things about it that may make you uncomfortable. That is why it is there. If you want to step out of that rusty door hanging menacingly on the back wall, what you find there is your own business and your own problem. The room exists for you to have another "news" experience, if you should wish to.